The Oat Milk Market has seen an upward pattern since its huge break-in. From fitness-centered individuals leaping on it for its well being advantages to vegans searching for a wholesome and scrumptious various to dairy milk.
Unlike different plant milk, which dates again to the thirteenth century, oat milk was developed within the Nineteen Nineties and is of Swedish origin. According to Wikipedia, oat milk gross sales within the United States elevated greater than tenfold between 2017 and 2019. And by late 2020, the oat milk trade had risen to second place within the plant milk hierarchy, simply behind almond milk, after outselling Soy milk.
It’s solely pure that the Oat Milk market would pique our curiosity. And we’d like to share every thing we’ve realized about this thriving trade.
This statistical overview of the Oat Milk Market in 2022 will present solutions to;
When Did Oatmilk Become Popular? The HistoryWhy Is Oat Milk So Popular?Oat Milk Market Value And Growth (How Big is the Oat Milk Market?)Oat Milk Market SegmentationImpact of COVID-19 On The Oat Milk Market. Positive or Negative?Global Takeover: Rise Of Oat Milk Consumption In ChinaIs Oat Milk Environmental Friendly?Key Players/Leading Manufacturers of the Oat Milk IndustryRelationship between the Fitness, Vegan, and Oat Milk IndustryFuture of the Oat Milk Market
Ready? Set? Here are key information about this booming trade.
Let’s get to it.
When Did Oatmilk Become Popular? The History
Although it was found within the 90s’ Oat Milk grew to become fashionable in 2016 after breaking into the U.S. markets.
Like each different market stylish product, there’s a narrative. Oatly founder Rickard Oste created the drink within the Nineteen Nineties whereas working as a researcher at Sweden’s Lund University, looking for a lactose-free dairy various. This Swedish model Oatly launched a lot of the world to the wealthy, nutty style of the beverage over the past decade and is especially answerable for oat milk’s trendiness.
Not lengthy after Oat Milk’s huge break, huge gamers within the trade like Nestle, Chobani, Danone, and the likes jumped on the practice of manufacturing.
Why Is Oat Milk So Popular?
The undeniable fact that oats are low in allergens implies that it’s appropriate for most individuals, not like soy and nut milk. Furthermore, oat milk has a creamy consistency in comparison with different plant milk, which might be skinny, making it a well-liked selection amongst espresso lovers and baristas.
Plus, it’s an important non-dairy various for lactose-intolerant individuals. By 2020, oat milk merchandise had expanded to incorporate espresso creamer, yogurt substitutes, ice cream, and chocolate. Oat milk can substitute dairy in vegan diets or in instances the place dairy is incompatible, comparable to a cow milk allergy.
Oat Milk Market Value And Growth (How Big is the Oat Milk Market?)
According to Grandview Research, the worldwide oat milk market worth was price USD 2.23 billion in 2020 and is predicted to develop at a 14.2 p.c compound annual progress charge (CAGR) from 2020 to 2028.
Oat Milk Market Segmentation
The world oat milk market might be labeled into 5 segments: supply, product, packaging, software, and distribution.
The oat milk trade is split into two classes based mostly on its supply:
Conventional: The standard section held a dominant share of greater than 70% in 2019 and is predicted to take care of its dominance over the forecast interval.
Organic: However, as a result of rising disposable earnings and rising shopper consciousness of the well being advantages of natural merchandise, the natural supply section is predicted to develop on the quickest CAGR from 2020 to 2028. Furthermore, giant retailers comparable to Target and Walmart have responded to the rising demand for natural oat milk lately.
Based on taste, the oat milk market is split into:
Plain: Due to elevated product consumption, the plain section held the biggest market share of greater than 65 p.c in 2019.
Flavored: From 2020 to 2028, the flavored product section is predicted to develop on the quickest charge. Factors comparable to a rise in well being issues related to the rising recognition of natural dietary merchandise and elevated demand for cholesterol-free merchandise are anticipated to spice up demand for flavored oat milk through the forecast interval.
The market is split into two classes based mostly on packaging kind:
Carton: Due to rising demand for high-quality tetra packs and long-life options, the cardboard section accounted for 49 p.c of all packaging in 2019. Furthermore, the rising recognition of tetra packs carton packaging, made primarily of cardboard, is predicted to drive section progress. Because of its sturdiness and lightness, the foremost gamers make investments closely in cardboard packaging. Furthermore, improvements comparable to UV safety and refrigeration-compatible cartons are propelling the section ahead.
Other varieties of packaging embrace Bottles.
Carton packaged oat milkBottle-packaged oat milk
With a 43 p.c market share in 2019, the beverage section dominated the market. During the forecast interval, the section will proceed to develop continuously. Because of product compatibility with bakery and confectionery merchandise, the meals purposes section is predicted to have the best CACR from 2020 to 2027. In addition, shoppers shortly incorporate oatmeal dairy merchandise into their diets to spice up their immune techniques and scale back their danger of osteoporosis.
The trade is split into three classes based mostly on distribution channel:
Hypermarkets and supermarketsStores of ComfortOnline, Others.
Impact of COVID-19 On The Oat Milk Market. Positive or Negative?
The emergence of COVID-19 positively advantages the expansion of the Oat Milk market. Significant investments in information middle deployment have been made as a result of working from distant areas.
The Covid-19 pandemic induced nations to enter lockdown, ensuing within the closure of producing vegetation and disruptions within the provide chain. This has had an affect on oat milk manufacturing and gross sales. However, with the rising variety of lactose intolerance instances worldwide, the demand for dairy alternate options comparable to oat milk will develop as soon as the present state of affairs is alleviated.
During the pandemic, on-line grocery purchasing has elevated considerably. This additionally helped the upward pattern of the Oat Milk Industry.
Global Takeover: Rise Of Oat Milk Consumption In China
As one of the vital influential world powers, China’s affect within the world market can’t be ignored. In 2019, the plant-based milk market in China was price 53.69 billion RMB, with over 87 million liters bought, representing a 6.14 p.c enhance yr on yr. Oat milk is a more recent addition to China’s plant-based milk market, however it’s one to look at. Oat Milk gaining floor in China is a giant deal.
So, is it?
It is unattainable to disregard the high-protein drink’s outstanding place within the Chinese market. Coffee outlets in Shanghai show branded ‘Oatly’ indicators at their order counters, based on DaxueConsulting. Coffee outlets have performed a necessary function in spreading the recognition of the Swedish model Oatly in China. While the globally acknowledged model is now competing with native Chinese oat milk manufacturers, it’s largely answerable for introducing oat milk to the Chinese market after coming into the market in 2016.
Oat milk consumption has elevated dramatically in China since then. According to analysis, greater than 90% of Chinese adults have problem digesting lactose, creating a possibility for a thriving plant-based beverage market within the center kingdom.
As a outcome, the plant-based beverage market in China is predicted to develop at a 2.7 p.c annual charge from 2019 to 2024. And the Oat Milk trade would positively contribute to it.
Is Oat Milk Environmental Friendly?
Yes, oat milk is nice for the surroundings. In comparability to cow’s milk, the manufacturing of oat milk emits 80% much less greenhouse fuel and consumes 60% much less vitality. Making oat milk additionally requires ten instances much less water than cow milk.
Oat milk has the bottom total carbon footprint in comparison with cow’s milk, almond milk, and soy milk. According to analysis, a seven-ounce glass of oat milk comprises roughly 0.4 kilos of carbon dioxide.
Key Players/Leading Manufacturers of the Oat Milk Industry
In no specific order, listed here are the next key gamers within the world oat milk market, with capability, market shares, and up to date developments comparable to capability expansions, plant turnarounds, and mergers and acquisitions;
Top Industry Players of the Oat Milk IndustryCalifia Farms, LLCElmhurstOatlyThrive MarketRise BrewingPepsicoDanoneGlad Planet FoodsEarth’s Own Food Company IncWangwang
Relationship between the Fitness, Vegan, and Oat Milk Industry
It’s unattainable to not acknowledge how the health and vegan trade has contributed to the thriving Oat milk market.
The rising vegan inhabitants is predicted to drive the expansion of the Oat Milk market sooner or later. Veganism is the follow of avoiding using animal merchandise as a lot as doable, notably within the eating regimen. Veganism is quickly increasing for numerous causes, together with weight reduction, well being issues, animal welfare, and others. In addition, oat milk comprises extra vitamin D than cow’s milk, which has a number of well being advantages comparable to bone and dental well being and immune system endurance.
Food traceability has gained traction within the health trade, notably as shoppers turn into extra involved about what they eat and the place it comes from. Furthermore, shoppers need extra selection and creativity of their diets, so they’re experimenting with new merchandise and incorporating plant-based beverage mixtures into their eating regimen routine. Food trade gamers are growing a variety of plant-based milk alternate options, together with oat milk, responding to those shopper adjustments.
Furthermore, rising consciousness of the dietary advantages of oat milk, which is excessive in Vitamin B12 and calcium, has elevated demand.
According to the WHO, meals allergy symptoms have an effect on over 500 million individuals worldwide. Food allergy symptoms have been answerable for greater than 150 deaths and a couple of,000 hospitalizations within the United States in 2018. Because oats are gluten-free, they’re helpful to gluten-sensitive individuals.
The affect of the health and vegan trade on the energy of Oat Milk is greater than evident. Therefore, the oat milk trade is propelled ahead by the rising demand for such wants. It supplies a sequence of well being, meals, and morale-wise options for the market.
Future of the Oat Milk Market
The world oat milk market is predicted to develop at a compound annual progress charge (CAGR) of 9.4 p.c, from $2.51 billion in 2021 to $2.74 billion in 2022 and $3.70 billion in 2026 at a CAGR of seven.8 p.c. In 2020, the worldwide oat milk market was estimated to be price USD 2.23 billion.
An increase in buyer demand for taste is driving the oat drink market. As a outcome, there’s rising consideration on creating flavorful and contemporary oat beverage merchandise. This is predicted to help within the progress of the Oat milk market and the event of buyer loyalty. As a results of these initiatives, numerous oat beverage choices have been launched. In the espresso trade, for instance, the Barista model of oat drinks is gaining recognition as a result of its foamed milk talents.
Customers with and and not using a candy tooth can select between sweetened and unsweetened oat drinks. Companies continuously innovate and introduce new flavors of oat drinks. Vanilla, blueberry, and chocolate are current taste additions.
Many new developments have occurred within the world market lately. Rising lactose intolerance and shifting shopper preferences towards immunity-boosting merchandise are driving the worldwide oat milk trade. Furthermore, the coronavirus outbreak accelerated the already shifting priorities for immunity-inducing merchandise, contributing to the expansion of the oat milk market.
Customers are more and more shifting to nutrition-dense replacements and low-calorie diets, motivating trade contributors to develop new options. This is predicted to spice up gross sales and, in consequence, market progress.
So, is Oat Milk going wherever? The protected reply is No. Oat Milk is right here to remain. And we’d proceed to maintain our eye on it.